RCS Upgrades Telco's Basic Communication
RCS upgrades traditional SMS service to provide rich media messaging capabilities and new business messaging service. Messaging as a Platform (MaaP) based RCS business messaging comprehensively upgrade the service interaction methods between enterprises and individual users. Business brands push personalized services to users through rich content such as image, videos, and rich cards. Users can enjoy one-stop business experience such as service discovery, search, interaction, and payment in the message window itself based on the native SMS entry.
Advantages of RCS
RCS as the core of 5G messaging
GSMA NG.114 specification defines RCS as a mandatory service for 5G terminals, RCS provides rich communication and business messaging service under 5G network which is now the core service of 5G messaging.
5GMC provides new service experience
5GMC is a new generation of messaging product launched by ZTE based on years of R&D experience in SMS, MMS and RCS field, in accordance with operators' requirements for service convergence and providing users with new service experiences..5GMC can provide users with access to SMS and 5G Messaging (RCS) services on the same platform. It has the following advantages:
End-to-end RCS solution
Best Commercial Preformance
RCS Platform Function
5GMC supports RCS standard functions defined by GSMA UP specifications such as Device management, Capability discovery, 1-1 messaging, Group chat, File transfer, Voice messaging, and open API.
MaaP Platform Function
5GMC supports the MaaP function defined by the latest GSMA UP2.4, such as Interactive Chatbot, CSS arrangement, Suggested chip list, and Built-in WEB browser.
5GMC supports advanced functions such as Group message, IPv6, Gated launch, and Interworking with HUB..