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Recently, ZTE’s Executive Director of 5G Messaging, Mr. Zhou Xiaojun provided some important insights on the topic.
Q. What is 5G messaging?
A. 5G Messaging is constructed based on the GSMA RCS UP standard. It enables multimedia and lightweight messages and achieves the interaction of industry messages by introducing the MaaP technology. 5G Messaging brings brand-new man-machine interaction modes. Users can enjoy one-stop service experience such as service search, discovery, interaction, and payment in the message window. 5G Messaging builds a new information service entrance.
Q. What is the difference between 5G Messaging and OTT apps? And what new capabilities or features does 5G messaging offer versus current SMS or OTT apps?
A. Compared with OTT messages, 5G Messaging brings differentiated functions and advantages, and is a better channel for providing business messages.
Full coverage: Based on native terminals and mobile phone numbers, 5G Messaging requires no subscription, and the service reachability is 100%. For example, in the commercial promotion scenario, the service opening rate is 10 times higher than that of the OTT channel.
Efficient: Messaging as a service. Notifications and services are completed on the same interface. A closed-loop service can be implemented in 3-5 steps. For example, in a life payment scenario, the business conversion rate is 95% higher than that of OTT channel.
Intelligence: AI-based intelligent chatbot service, such as customer service scenario, increases the response rate by 40% compared with OTT and WEB channels.
Security: Operators implements real-name verification to both UE and the enterprise terminal. The user account is encrypted and authenticated based on the 128-bit SIM card. Thus, it can be widely used in the financial service with the highest security requirement.
Q. How is 5G Messaging different than what has historically been done on 4G LTE?
A. 5G Messaging is the upgrade of traditional message services in the 3G/4G era. 5G Messaging is not only available in the 5G network. Constructed based on the GSMA UP2.4 standard, 5G Messaging is compatible with 3G/4G/WIFI network access. Ordinary terminals can be used as long as they support UP2.4 upgrade. For the terminals that do not support UP2.4, 5G Messaging can fallback to support MMS or SMS. Thus, it can cover all terminals and users.
Q. How does the technology work across different providers and devices?
A. 5G Messaging is based on the GSMA international standard, so it supports cross-vendor, cross-operation and cross-terminal interworking.
Q. How will operators be able to monetize 5G Messaging? And who are the ideal users (specific consumers, businesses)?
A. 5G messages bring operators more B2B business model. The revenue comes from channel revenue and the entrance revenue of the Internet mode.
First, 5G Messaging can upgrade the existing channels smoothly. Through the A2P messages with higher quality and higher quantity, it enlarges the channel scale to build a foundation for creating the entrance to the traffic and application distribution market.
Secondly, 5G Messaging enables the upgrade from the "pipe mode" to the "entrance ecology mode." By learning from the Internet business mode, 5G Messaging expand backward entrance revenues based on traffic and effect conversion, such as advertisements, search rankings, and certification.
In addition, 5G Messaging is based on operators’ networks and use mobile phone numbers as accounts. Theoretically, 5G Messaging can cover all mobile subscribers. Based on the MaaP technology, 5G Messaging can serve thousands of industries. All services to reach users can be provided based on 5G Messaging. In the early stage, it is recommended that 5G Messaging be first used in the top industries that have a wide audience and great influence on government affairs, people's livelihood and finance. Through "one-click success and multi-point replication," a mature application ecosystem can be rapidly built.
Q. For ZTE specifically, can you mention who you are currently working with on this, and what type of results they’ve been seeing?
A. As a pioneer in promoting the construction of the 5G Messaging ecosystem, ZTE is committed to providing operators with end-to-end solutions from platforms, terminals, applications to business information.
In terms of platforms, as the world's leading 5G Messaging platform provider, ZTE is the dominant player with the largest market share among the three major operators in China, and ZTE has helped Chinese operators build the world's largest 5G Messaging platform.
In terms of terminals, ZTE has released 10 5G Messaging terminals. From this year, full series of 5G mobile phones released by ZTE will support 5G Messaging.
In terms of vertical industry applications, ZTE has established the Openlab and collaborates with over 70 CSPs to incubate more than 150 5G Messaging chatbots, covering industries such as financial, government affairs, tourism, e-commerce, smart home and smart manufacturing.
Interview provided by ZTE’s Executive Director of 5G Messaging, Mr. Zhou Xiaojun
Recently, ZTE’s Executive Director of 5G Messaging, Mr. Zhou Xiaojun provided some important insights on the topic.
Q. What is 5G messaging?
A. 5G Messaging is constructed based on the GSMA RCS UP standard. It enables multimedia and lightweight messages and achieves the interaction of industry messages by introducing the MaaP technology. 5G Messaging brings brand-new man-machine interaction modes. Users can enjoy one-stop service experience such as service search, discovery, interaction, and payment in the message window. 5G Messaging builds a new information service entrance.
Q. What is the difference between 5G Messaging and OTT apps? And what new capabilities or features does 5G messaging offer versus current SMS or OTT apps?
A. Compared with OTT messages, 5G Messaging brings differentiated functions and advantages, and is a better channel for providing business messages.
Full coverage: Based on native terminals and mobile phone numbers, 5G Messaging requires no subscription, and the service reachability is 100%. For example, in the commercial promotion scenario, the service opening rate is 10 times higher than that of the OTT channel.
Efficient: Messaging as a service. Notifications and services are completed on the same interface. A closed-loop service can be implemented in 3-5 steps. For example, in a life payment scenario, the business conversion rate is 95% higher than that of OTT channel.
Intelligence: AI-based intelligent chatbot service, such as customer service scenario, increases the response rate by 40% compared with OTT and WEB channels.
Security: Operators implements real-name verification to both UE and the enterprise terminal. The user account is encrypted and authenticated based on the 128-bit SIM card. Thus, it can be widely used in the financial service with the highest security requirement.
Q. How is 5G Messaging different than what has historically been done on 4G LTE?
A. 5G Messaging is the upgrade of traditional message services in the 3G/4G era. 5G Messaging is not only available in the 5G network. Constructed based on the GSMA UP2.4 standard, 5G Messaging is compatible with 3G/4G/WIFI network access. Ordinary terminals can be used as long as they support UP2.4 upgrade. For the terminals that do not support UP2.4, 5G Messaging can fallback to support MMS or SMS. Thus, it can cover all terminals and users.
Q. How does the technology work across different providers and devices?
A. 5G Messaging is based on the GSMA international standard, so it supports cross-vendor, cross-operation and cross-terminal interworking.
Q. How will operators be able to monetize 5G Messaging? And who are the ideal users (specific consumers, businesses)?
A. 5G messages bring operators more B2B business model. The revenue comes from channel revenue and the entrance revenue of the Internet mode.
First, 5G Messaging can upgrade the existing channels smoothly. Through the A2P messages with higher quality and higher quantity, it enlarges the channel scale to build a foundation for creating the entrance to the traffic and application distribution market.
Secondly, 5G Messaging enables the upgrade from the "pipe mode" to the "entrance ecology mode." By learning from the Internet business mode, 5G Messaging expand backward entrance revenues based on traffic and effect conversion, such as advertisements, search rankings, and certification.
In addition, 5G Messaging is based on operators’ networks and use mobile phone numbers as accounts. Theoretically, 5G Messaging can cover all mobile subscribers. Based on the MaaP technology, 5G Messaging can serve thousands of industries. All services to reach users can be provided based on 5G Messaging. In the early stage, it is recommended that 5G Messaging be first used in the top industries that have a wide audience and great influence on government affairs, people's livelihood and finance. Through "one-click success and multi-point replication," a mature application ecosystem can be rapidly built.
Q. For ZTE specifically, can you mention who you are currently working with on this, and what type of results they’ve been seeing?
A. As a pioneer in promoting the construction of the 5G Messaging ecosystem, ZTE is committed to providing operators with end-to-end solutions from platforms, terminals, applications to business information.
In terms of platforms, as the world's leading 5G Messaging platform provider, ZTE is the dominant player with the largest market share among the three major operators in China, and ZTE has helped Chinese operators build the world's largest 5G Messaging platform.
In terms of terminals, ZTE has released 10 5G Messaging terminals. From this year, full series of 5G mobile phones released by ZTE will support 5G Messaging.
In terms of vertical industry applications, ZTE has established the Openlab and collaborates with over 70 CSPs to incubate more than 150 5G Messaging chatbots, covering industries such as financial, government affairs, tourism, e-commerce, smart home and smart manufacturing.
Interview provided by ZTE’s Executive Director of 5G Messaging, Mr. Zhou Xiaojun
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2021-07-21
ZTE and GSMA Intelligence release 5G messaging white paper
ZTE Corporation together with GSMA Intelligence, has released the “Messaging in the 5G Era” white paper. Focusing on “new lens, new experience, and new value”, the white paper analyzes and discusses the requirements, business models, and target markets of messaging services in the 5G era.
Through the practices of global leading operators, the white paper proposes that 5G messaging, underpinned by RCS (Rich Communication Services), is the destination of the messaging platform transformation for telecoms operators in the 5G era.
The white paper points out that the 5G era provides new opportunities for enhancing operators’ messaging service capabilities. 5G messaging includes three types of messaging services: consumer 5G messaging, business 5G messaging and IoT 5G messaging.
For individual consumers, 5G messaging, by virtue of the advantages of operators’ 5G networks, such as large bandwidth and low latency, brings users a richer service experience. The users can share photos, videos and experiences, potentially in higher resolution AR/VR scenarios.
Oriented to enterprise and industrial users, the digital transformation of vertical industries and enterprises is regarded as an opportunity for their 5G development. 5G messaging is widely available, intelligent, convenient and secure, and will help enterprises improve brand loyalty and business conversion rates. Also, it can help operators tap more revenues with value-added services in the mobile messaging market.
In addition, 5G messaging will create new business opportunities for participators in the mobile ecosystem, including service providers and third-party developers, as well as vertical industries such as banking, public sector and retail.
With IoT services, 5G messaging chatbots can provide users with easy-to-use IoT connection services in use case scenarios, including smart home, factory, building and public utilities.
According to the white paper, it is predicted that 1.1 billion people, or 20% of unique mobile subscribers worldwide, are covered by a mobile network that offers RCS. GSMA Intelligence forecasts, by 2023, there will be up to 2.7 billion users – 50% of the global mobile. “ZTE is committed to providing operators with end-to-end solutions including platform, terminal, application and business consultation, and building a new 5G Messaging ecosystem with global operators and partners,” said Wang Quan, Vice President of ZTE.
Please click here to view and download the white paper:
https://res-www.zte.com.cn/mediares/zte/Files/PDF/white_book/202107061652.pdf
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2021-07-09
ZTE holds forum on 5G Messaging at MWC Barcelona 2021
ZTE Corporation, a major international provider of telecommunications, enterprise and consumer technology solutions for the mobile Internet, today has held the online forum of “Messaging in 5G Era” at MWC Barcelona 2021.
At the forum, experts from global standards organizations, leading operators, service providers and vertical industries have discussed the practices and promising future of the 5G Messaging ecosystem.
“5G Messaging has the high potential in a new era of mobile communication. It focuses on business messaging, and provides ubiquitous, efficient, intelligent and secure messaging services for individuals and businesses,” said Wang Quan, Vice President of ZTE Corporation. “It’s a preferred channel for brands to realize high business conversion. Operators can achieve transformation from channel to the entry of service and application distribution. 5G Messaging brings the operators an innovative business model for new revenue.”
“The development of 5G Messaging requires a powerful ecosystem. Currently we are excited to see that the global end-to-end ecosystem is ready. Most of the mainstream terminal manufactures are taking 5G Messaging into consideration, while a lot of vertical industries show great interest in 5G Messaging. The new business model has been verified in some major markets,” added Wang Quan.
With more and more operators joining the ecosystem worldwide, more and more businesses and brands of the third parties are getting interested in 5G Messaging, while the number of users is increasing accordingly. Tim Hatt, Head of Research and Consulting at GSMA Intelligence said, “The coverage of Rich Communication Services (RCS) is around1.3 billion people. We think that through continued expansion, the number will rise to 3.5 billion people over the next 2 years. By 2023 about 40% of the global mobile subscribers can have access to RCS.”
China has the world’s largest mobile communication market with 1.6 billion mobile connections. Last year, the three major Chinese carriers jointly released a 5G Messaging white paper, and now they have constructed the largest commercial network of 5G Messaging in the word. “The three carriers are determined to actively explore ecological cooperation and work together for common development. China Unicom is driving innovation with digital transformation, and working with strategic partners to give full play to the advantages of cooperation, expecting to build a 5G messaging ecosystem with the high-quality supply and demand balance, and create a dual cycle of digital economy,” said Zhang Yunyong, GM of Product Center, China Unicom.
To accelerate the development of 5G Messaging ecosystem in China, the 5G Messaging Working Group has been founded, initiated by China Academy of Information and Communications Technology (CAICT) and China Association of Communication Enterprise (CACE). Li Cheng, Technical Director of CAICT, said, “The 5G Messaging Working Group is composed of different kinds of companies in the 5G messaging ecosystem, including vertical industry companies, mobile network operators, UE and SDK companies, Chatbot service providers, Internet companies and system development companies. Over one hundred companies have joined the working group. It could promote and enrich 5G messaging service scenarios. We hope the working group could be a good start to inspire 5G messaging service innovation for the industry.”
5G Messaging is widely considered as the killer application in the 5G era by the industry. Dr. Jordi Mongay Batalla, VP of Director of National Institute of Telecommunication in Poland and Professor of Warsaw University of Technology, said, “In the next decade, the next generation messaging service in the B2B field in Poland may become the new growth point of digital economy. It is going to provide not only new business, but also new applications which can help to improve citizens’ lives.”
5G Messaging empowers thousands of industries. As a vertical industry representative, Meteorological Service Center of Zhejiang Province has demonstrated typical scenarios of 5G Messaging applications in the meteorological service field. “The advantage of 5G+ meteorology lies in the combination of mobile big data information and extensive demands of meteorology. With referral traffic from relevant information’s link, we can introduce the 5G messaging into any other industry applications by weather services, and enhance user stickiness and traffic attraction to produce a greater marginal extension effect. We believe that more and more use cases will be expanded in the business and customer markets,” stressed Hu Yichen, Technical Director from New Media Center of Meteorological Service Center of Zhejiang province, China.
In the future, 5G Messaging is not only the information service platform to achieve connections between people and people, or people and services, but also to connect between people and things, or things and things, becoming the digital information service infrastructure of the intelligent Internet of things (IoT). Jason Tu, Principal Scientist of SDN/NFV solution at ZTE said, “5G Messaging will redefine messaging services. ZTE AnyMessaging solution could support all the existing messaging solutions, and the users can access the platform from 2G/3G/4G/5G networks. It can support any business messaging format according to the industry standards. It can be deployed flexibly, meeting carriers’ transformation requirements of messaging platforms in the 5G era.”
As a pioneer by promoting 5G Messaging ecosystem, ZTE has powered the world’s largest 5G Messaging platform. For terminals, from the beginning of this year, all 5G smart phones released by ZTE will support 5G Messaging. To help vertical industries, through the Openlab, ZTE works with over 70 CSPs to incubate more than 150 5G Messaging Chatbots.
“ZTE is committed to working with global operators and partners to build a new messaging ecosystem in 5G era,” added Jason Tu.
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2021-07-01
ZTE releases Industry 5G Core White Paper
ZTE Corporation, a major international provider of telecommunications, enterprise and consumer technology solutions for the mobile internet, today released the Industry 5G Core White Paper. The white paper elaborates on an in-depth analysis and insights on the vertical industries and three private network deployment modes, and proposes the Industry 5G Core solution to enable digital transformation.
With the acceleration of 5G commercialization, 5G vertical markets have entered into the stage of large-scale developments. Nevertheless, there are still many vertical industries with fragmented requirements. For instance, manufacturing, transportation, energy, and public safety and more industries have different needs for network coverage, reliability, security isolation, data privacy, and network control. To satisfy the diversified and differentiated requirements of the industry private networks, the white paper proposes the Industry 5G Core solution to precisely empower the industry with the i5GC product, integrate the cloud and network with the iCube product, and facilitate the rapid deployment and easy O&M of a private network with the ToBeEasy product.
According to the white paper, the Industry 5G Core provides full-scenario hardware, such as simplified, standard, built-in, and all-in-one cloud-network. The industries can select models to meet their needs, and even the simplest model can be single-server i5GC. With the Industry 5G Core, the series of software forms are supported, and network functions can be adjusted, flexibly overlapped or expanded in accordance with industry requirements. To cater for customization requirements, this solution not only provides basic 5G connection capabilities, but also enhances the capabilities over "connection", such as 4G/5G converged access, industry voice, 5G LAN, TSN and cloud-network integration.
The Industry 5G Core accelerates the implementation of 5G in various industries with the capability of "simple", "dedicated" and rapid automatic deployment. While comprehensively improving the automation and intelligence abilities of the private network, it boosts the improvement of the overall economic efficiency.
In the wave of digital economy, ZTE, embracing openness and co-existence to empower the industry, works with global partners to further explore 5G and redefine the industry with 5G, to promote the prosperity of digital economy.
Click here to view and download the white paper: ZTE releases Industry 5G Core White Paper
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2021-06-29
ZTE Secures the Largest Share in China Mobile's Group Procurement Bid for Server Product
ZTE Corporation , a major international provider of telecommunications, enterprise and consumer technology solutions for the mobile internet, today announced that it has secured the largest share in the Engineering Computing Server Procurement of China Mobile's Centralized Network Cloud Resource Pool Phase III.
ZTE has acquired the largest share of China Mobile’s general server order (including the centralized PC server purchase and the network cloud resource pool server purchase), following the winning of two projects of China Mobile -- the 2019-2020 PC Server Centralized Procurement and the 2020 PC Server Centralized Procurement.
China Mobile selected the winning vendors based on the bidders’ quotations, product test results, product quality, supply capability, and after-sales service level. Winning the bid package of 1of X86 platform brings ZTE 60% share of the winning bid, about 17,312 servers, taking the first place among all vendors.
With continuous investment in server products, ZTE has been making breakthroughs and innovations. In terms of product quality, ZTE’s 5G network cloud service, compared with IT application scenarios, has higher requirements and test indicators for the function, performance and stability with the underlying server hardware platform.
ZTE’s R5300 G4, the bidding product, is a rack-mounted 2U2S server product independently developed by ZTE. With the outstanding performance, it has successfully passed the group purchasing test of China Mobile's network cloud phase III, and perfectly matched the network cloud service scenarios in terms of product design, function, and performance. The phase-1 network cloud project of China Mobile has deployed 14,000 R5300 G4 servers, which carry core services such as 5GMC, EPC and IMS and have stable performance.
Additionally, despite the tense situation of the global supply chain, ZTE always puts customer requirements first, sparing no effort to satisfy the supply requirements of server projects and support the network construction of China Mobile.
Furthermore, with a complete set of rapid delivery processes and an experienced after-sales team for major projects, ZTE is able to promptly complete project delivery and provide perfect after-sales services.
"In recent years, China Mobile's network construction is in full swing, and the number of purchased PC servers has greatly increased,” said Guo Shubo, General Manager of ZTE's server storage products. “As a strategic partner of China Mobile, ZTE is one of the few communications equipment vendors that can independently develop a full range of server storage products.”
“The hardware and software of ZTE's full range of products are deeply customized, self-controllable, more secure, more energy-saving, and more compatible. To date, ZTE's servers and storage products have been serving operators, banks, smart cities, the internet and many other industries, helping enterprises accelerate their digital transformation," Guo added.
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2021-06-28
Enhanced messaging in the 5G era
PARTNER CONTENT: Mobile operators have an opportunity to tap into the growing interest in omnichannel strategies by investing in new rich media messaging systems powered by 5G technologies to target the lucrative enterprise segment with value-added features.
The ability to directly authenticate enterprise messaging traffic also will give operators a more efficient anti-fraud detection option over established SMS traffic analysis and a means to increase revenue from businesses.
Juniper Research forecasts global operator-led mobile messaging revenue to increase marginally from $87 billion in 2020 to $88 billion in 2025, as SMS revenue is expected to decline from $66 billion to $61 billion over that period due to falling peer-to-peer (P2P) traffic.
A June report urged operators to follow the US market, which is expected to account for 54 per cent of global MMS and RCS traffic globally by 2025. It highlighted the ability of messaging platforms to offer a comprehensive portfolio of messaging products, enabling enterprises to leverage rich media messaging for high-value marketing use cases.
ZTE VP Wang Quan said 5G messaging can empower thousands of industries and will connect the last mile for services for end-users.
As terminals begin to have native support for 5G messaging, users won’t need to download third-party apps. Wang said 5G messaging can directly reach users through mobile phone numbers to provide rich media and session interaction capabilities, as well as meet users’ information communication requirements.
Progress update
RCS is a GSMA-backed messaging platform combining the capabilities of SMS with OTT services. GSMA Intelligence figures state 92 operators launched RCS services as of end-May, with 403 million active monthly users. Previously, it forecast the market value would hit $74 billion in 2021.
Backers of the messaging platform argue it will enable more personalised and secure user experiences with a range of interactive options and robust text that will help brands grab consumers’ attention. RCS trials show customer engagement and sales increase with enhanced messaging and click-through rates increased by more than 40 per cent than comparable campaigns without it. In addition, RCS-enabled rich business messaging verification standards increase consumer confidence.
Back in 2018, Japan’s mobile operators joined together to develop a new messaging service conforming to RCS to compete directly against the popular Line app, which has a near monopoly in messaging in the country.
NTT Docomo, KDDI and SoftBank introduced the +Message service allowing users to send photos, movies, stickers, voice messages and group chats. Adoption of the new service increased rapidly, reaching more than 22 million at end-February 2021.
All three operators launched an enterprise version (RCS Business Messaging) of the service in 2019. The three promote RBM as highly reliable, providing a trusted and secure channel. Brands and chatbots are verified and authenticated by MVNs.
The operators recommend the service be used for all types of messaging, alerts for financial services and IoT applications, such as smart meters.
Data shows A2P use cases have been particularly successful, with open rates of more than 85 per cent, and click-through rates of 40 per cent, which is higher than comparable SMS campaigns. Exit rates also are low compared with web-based campaigns.
Fighting back
In South Korea, SK Telecom, KT and LG Uplus teamed up in 2019 to launch an RCS-based messaging service called Chatting Plus, taking aim at the country’s leading messaging app KakaoTalk. The service offers messages up to 2,700 characters in Korean and 4,000 characters in English, along with group conversations of up to 100 people and file transfers up to 100MB.
In April 2020, China’s three major mobile players released a 5G messaging white paper outlining their commitment to mandate all compatible handsets sold in the country support RCS. The move to adopt the GSMA’s Universal Profile specification was backed by more than 12 major hardware vendors including ZTE, Xiaomi, Vivo, Oppo, Huawei, Lenovo and Samsung.
Wang said all ZTE 5G mobile phone launched this year support 5G messaging.
To accelerate industrial upgrades, ZTE launched Openlab 2.0 and released the first certification system in the industry, providing service providers with suggestions on 5G messaging technology, operations and training.
The three operators in China have built 5G messaging systems currently supporting 160 million subscribers, just about six months after the commercial launch. More than 10 million terminals can meet the Universal Profile 2.4 function, he said. For industry customers, nearly 300 CSPs have participated in the development of thousands of chatbots.
The operators said RCS is necessary to support new 5G-enabled services, with the platform supporting features such as messaging over Wi-Fi, rich media sharing and group chats.
The following month, T-Mobile US partnered with Google to accelerate the expansion of RCS, allowing US operators’ customers to use advanced capabilities when messaging Android users in other countries. The operator was the first in the US to launch RCS and enable advanced messaging between users on its network, adding support for Universal Profile in 2018.
RCS also has attracted growing attention outside of the traditional telecoms operator segment, with Google in November 2020 completing an effort to bring RCS to Android users globally through its Messages app. At the time, the search giant also announced plans start beta test end-to-end encryption of messages, initially targeting one-to-one conversations between people using the Messages app with RCS features enabled.
Outlook
The long-term objective is for 5G messaging to be embedded in all devices, eliminating the need for users to download various apps, which is being pushed in China. It is an upgrade to SMS, seamlessly integrated with SMS in handsets and featuring carrier-grade services such as E.164 numbering, real-name security and interoperability.
It can improve the user experience by supporting multimedia formats, including text, audio, images, video and geo-location, combined with a user-friendly interface. P2P messaging includes one-to-one messaging, one-to-many and group chat. Application-to-person (A2P) messaging is also supported.
Players across the ecosystem are looking at the next steps to advance the penetration of next-generation messaging. These including agreeing on the common challenges and on approaches to solve them. Among the most significant of these are on the specifications side, where there remains a limited installed base of Universal Profile 2.0 and large quantities of older devices which cannot be upgraded. The gap between implementations of Universal Profile needs to be bridged over the next year.
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2021-06-24
