RCS upgrades traditional SMS service to provide rich media messaging capabilities and new business messaging service entrance. Its Messaging as a Platform (MaaP) based RCS business messaging comprehensively upgrade the service interaction methods between enterprises and individual users. Business brands push personalized services to users through image, videos, rich cards, menus, and etc. Users can enjoy one-stop business experience such as service discovery, search, interaction, and payment in the message window itself based on the native SMS entry.
GSMA NG.114 specification defines RCS as a mandatory service for 5G terminals, RCS provides rich communication and business messaging service under 5G network which is now the core service of 5G messaging.
Products Advantages
End-to-end RCS solution
Best Commercial Preformance
Latest Function
Major Function
Standard Messaging function
ZXRCS provides standard function following the UP standard, such as device provisioning, 1-1 chat, group chat, file transfer, audio message, API exposure, Maap, and etc.
MaaP Function
ZXRCS supports of MaaP function following the latest GSMA UP2.4 specification, which provides mixed message of images and texts, chatbot message, CSS, fixed menu, and embedded web browser functions.
Advanced Function
ZXRCS provides more advanced function, such as broadcast message, NAB, user profile, group delivery notification, IPv6, gated launch, SDK for 3rd party integration, and RCS HUB.
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